A SEXY WELL-DRESSED SUPER-POWERED SALESPERSON THAT WORKS 24-HOURS PER DAY, 7-DAYS PER WEEK...

And the best part: never call in sick or take holidays. Or never goes to work for a competitor. This person goes by…

BEATIFUL SITE AND PAGES.

Yep, a good ol’high converting site or landing page is like a sexy well-deressed super-powered salesperson. And if you set it up right the first time around, it will work for you day and night to bring in leads and sales.

WE GUARANTEE TO BEAT YOUR BEST SITE OR LANDING PAGE.

WE INCREASE YOUR CURRENT SALES OR CONVERSIONS WITHOUT SPENDING A SINGLE CENT MORE ON GOOGLE OR FACEBOOK.

OR WE WORK FOR FREE.
YES, THAT'S RIGHT.

Let me guess… you’re looking for more customers, right? And you’re thinking “If only I could get more traffic to my website”.

And let me tell you something right straight:

Most people don’t have a traffic problem (only). Most people have a conversion problem. Walk with me…
There’s more traffic online than you could possibly handle. So, what’s the burning issue? Why are so many businesses struggling to get enough leads and sales?

The real problem isn’t just traffic. Or getting more of it. The real issue is getting traffic to convert at a rate that’s profitable.

Being able to register volume with enough margins to make a profit on that traffic. This is where most people take the wrong way. They put some good money on ads and forget to direct those leads to a very good looking sales site.

HOW TO CREATE A BETTER EXPERIENCE FOR MY CLIENTS IN MY WEBSITE TO INCREASE MY SALES?

When we say that the problem is often not just the website’s traffic or quality, it’s because many times the issue lies with the website itself or the sales page. Follow me here: traffic is like going to the supermarket. You can simply buy more visits to your site through Google and social media ads.

But selling to these people is like directing a large flow of customers to a messy, disorganized store with irrelevant information, poor-quality photos, and inadequate or robotic customer service. It simply won’t sell. No matter how good your product is, the place where you sell it must work properly and solve the customers’ problems. Investing in better and more functional websites and sales pages reduces the friction customers face before buying from you.

It’s like having a well-trained salesperson available all the time.

HOW IS OUR WORK DIFFERENT FROM OTHER AGENCIES?

We focus our website and web optimization work on conversion. We analyze heat maps to see where users are navigating with ease, where they face difficulties, and which areas should be improved or leveraged. This is combined with A/B and multivariate testing to ensure a smooth and successful user experience. Additionally, we perform an in-depth analysis of the content, evaluating its layout, relevance to the user, and the key points that can drive more sales and optimize the content structure.

This, combined with smart reports and all the support you need, makes our agency a powerful ally for anyone looking to see their business sell more.

WHICH METRICS DO YOU ANALYZE TO IMPROVE CONVERSION?

At OTTO, we focus on the metrics that truly impact conversion rates and sales growth. Here are the key metrics we analyze:

Conversion Rate (CR): The percentage of visitors who complete a desired action (purchase, signup, etc.). This is the ultimate measure of how well your website is converting traffic into customers.
Bounce Rate: Indicates the percentage of visitors who leave your site after viewing only one page. A high bounce rate often signals issues with user experience or content relevance.
Average Session Duration: How much time users spend on your site. Longer sessions usually indicate more engagement and interest in your content or products.
Pages Per Session: The average number of pages viewed during a visit. This helps us understand user engagement and the effectiveness of your site’s navigation.
Cart Abandonment Rate: The percentage of users who add items to their cart but do not complete the purchase. Reducing this rate directly impacts sales.
Click-Through Rate (CTR): Especially for landing pages and call-to-action buttons, this shows how compelling your offers and messaging are.
Exit Rate: This metric shows on which page users are leaving your site. It helps identify where potential customers lose interest or face obstacles.
Heat Maps and Scroll Maps: We use heat maps to see where users are clicking and scrolling, identifying engagement patterns and usability issues.
A/B and Multivariate Testing Results: To evaluate the impact of design and content changes, ensuring optimized user experiences that convert.
Customer Journey and Behavior Flow: Analyzing how users navigate through your site helps us optimize their journey for higher conversions.

By analyzing these metrics in-depth and continuously testing new strategies, we ensure that your website is not just visually appealing but also optimized for maximum conversion and revenue growth.

DO YOU OFFER ONGOING CONSULTING AFTER WEBSITE IMPROVEMENTS?

Absolutely. At OTTO, we believe that optimizing a website for conversion is an ongoing process, not a one-time project. That’s why we offer continuous consulting and support even after the initial improvements are implemented.

Our ongoing consulting includes:

Performance Monitoring: We continuously track key metrics like conversion rates, bounce rates, and user behavior to ensure your site keeps delivering results.
A/B Testing and Optimization: We regularly run A/B and multivariate tests to find new ways to optimize your site’s performance.
Content Strategy Updates: As trends and user behaviors evolve, we help you adjust your content strategy to stay relevant and engaging.
Technical Support and Maintenance: We provide ongoing technical support to ensure your site runs smoothly, securely, and efficiently.
Regular Reporting and Insights: You’ll receive detailed reports with actionable insights to keep your site’s performance on track.
Growth Strategy and Consulting: We work closely with you to identify new opportunities for growth, including SEO improvements, new features, and marketing strategies.

Our goal is to build a long-term partnership that helps your business continue to grow and adapt in an ever-changing digital landscape.

HOW DO YOU USE HEAT MAPS TO OPTIMIZE CONVERSIONS?

At OTTO, we leverage heat maps as a powerful tool to gain deep insights into user behavior and enhance website conversions. Here’s how we do it:

1. Understanding User Interaction:

We use heat maps to visualize where users are clicking, scrolling, and spending the most time on your website. This helps us understand:

Which elements (buttons, links, images) attract the most attention.
Where users are losing interest or getting frustrated.
If critical call-to-action buttons are being ignored or overlooked.

2. Identifying Pain Points:

By analyzing click maps and scroll maps, we pinpoint friction points where users are dropping off, such as:

Forms that are too complicated or lengthy.
Confusing navigation or poorly placed buttons.
Content that users aren’t engaging with or scrolling past.

3. Optimizing Call-to-Actions (CTAs):

We test different CTA placements, colors, and wording to maximize click-through rates. If a heat map shows low engagement with a CTA, we reposition it or make it more prominent.

4. Improving User Experience (UX):

Heat maps help us optimize the layout and design for a smoother user journey by:

Placing key information where users naturally focus their attention.
Enhancing the visibility of important elements like product descriptions, pricing, and testimonials.
Streamlining navigation paths for a more intuitive browsing experience.

5. A/B Testing and Validation:

We combine heat map data with A/B testing to validate design and content changes. This ensures that every modification is backed by data, leading to higher conversions.

6. Data-Driven Content Strategy:

Heat maps reveal which content users find most engaging. We use this insight to:

Prioritize high-performing content.
Rework or eliminate underperforming sections.
Optimize headlines, images, and videos to maintain user interest.

7. Continuous Monitoring and Improvement:

Conversion optimization is an ongoing process. We continuously monitor heat maps and adjust the website strategy to keep up with changing user behavior and market trends.

At OTTO, our strategic use of heat maps ensures your website isn’t just visually appealing but also conversion-optimized, turning visitors into customers more efficiently.

OUR WEBDESIGN PORTFOLIO

WHY YOU SHOULD CHOOSE OTTO?

We have three main cores that we care about.

They are build to ensure your satisfaction as our client.

A LITTLE BIT ABOUT US

We are a digital marketing agency based in Brazil. This makes us unique and distinct from most marketing agencies around the world. We are creative, driven to infuse personality into our actions. Creativity is in our DNA. We are much more than an agency that delivers results. We bring originality.

The fact that our headquarters are in Brazil also offers us a great advantage: we have the best marketing professionals in the world, at a very affordable investment value for most businesses in North America, Europe, and Asia.

These factors ultimately converge to make the solution we offer to our clients unbeatable: we have the best professionals, at a very accessible cost, and we offer a guarantee of our work. Get to know OTTO.