WE DON'T JUST OPTIMIZE YOUR APP STORE. WE OPTIMIZE YOUR GROWTH.
📊 Why Most Apps Stay Invisible — Backed by Data
❌ What most teams get wrong about ASO
- They treat it like metadata — not growth strategy
- They don’t test icons, videos or screenshots
- They ignore keyword shifts and search intent inside the stores
- They only “optimize” at launch — and never iterate
- They don’t track impact on installs, retention, or conversion rate
✅ What Otto does differently
- Keyword & category audit (App Store + Play Store)
- Strategy by region, audience and device
- A/B testing of icons, screenshots, videos and descriptions
- Copy that converts views into installs
- Tracking real KPIs: impressions, CVR, organic uplift, LTV
- Implementation support + creative production
🛡️ OUR ASO PERFORMANCE GUARANTEE
⚠️ Signs your app needs ASO
You’re spending on ads but installs are stuck
You’re not ranking for the keywords that matter
Your visuals are outdated and underperforming
You’re getting views, but no downloads
You’ve never tested your app store page
Your competitors dominate the category and you’re invisible
Why is your app invisible — even with great features?
We’ll run a focused ASO audit to show you:
Where your app ranks (and where it should)
Which keywords your competitors are owning
How your creatives are impacting installs (icon, screenshots, copy)
What changes would move the needle in visibility and conversion
3 fast actions to improve performance — without spending more on ads
📲 Includes a visual snapshot of your store presence vs. competitors.
No AI reports. No fluff. Just strategic clarity in a 15-minute call.
👉 🚀 Request your free ASO Snapshot
FAQ | ASO
ASO (App Store Optimization) is the process of improving your app’s visibility, conversion rate, and organic downloads in the App Store and Google Play.
It’s SEO for apps — but with even more impact on growth and install cost.
We work with both. Each store (App Store and Google Play) has its own algorithm and strategy, and we optimize for both simultaneously or separately, depending on your app’s priorities.
Yes. Our creative team designs and tests high-converting visuals and copy — always based on real user behavior and A/B testing insights.
Absolutely. ASO reduces your cost per install (CPI) by increasing organic visibility — and improves conversion even from paid traffic by making your app store page more compelling.
Yes — we don’t just optimize once and leave. We track keyword movement, impressions, page CVR, install velocity and competitor changes monthly, with clear reports and action points.
We guarantee a measurable improvement in visibility, rankings or install rate within 180 days.
If not, we continue optimizing — at no extra cost — until we see real movement.
Request your free App Store Opportunity Snapshot.
We’ll analyze your app’s current presence, show what’s missing, and walk you through next steps in a short strategy call.
We don’t just promise insights — we guarantee results.
When you work with Otto, our data-driven strategy comes with a clear, measurable commitment:
Within 180 days, we’ll help you to achieve better numbers.
🔒 What happens if we don’t hit the target?
Simple.
We keep working for free until we do.
Of course, there are a few key conditions we go over during your onboarding session — we can discuss this in a call.