You have a logo.
A color palette. Maybe even some posts on Instagram.

But your brand still feels… generic.
Disconnected. Inconsistent. Forgettable.

BRANDS DON'T GROW BECAUSE THEY LOOK GOOD. THEY GROW BECAUSE THEY'RE UNFORGETTABLE.

Trusted by clients in 5+ countries

Branding isn’t a luxury — here’s the data that proves it.

of consumers stay loyal to brands that share their values. (Source: Forbes)
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Is the time that takes to users to form an opinion about your website and brand. (Source: Google Research)
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A strong brand makes customer acquisition 3x more efficient.
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At Otto, we build brands that feel like businesses — and behave like growth engines.
From positioning to visuals to voice, we help you go from "present" to powerful.

What you get with Otto Branding
📌 Brand Positioning & Strategy — Clarify your value, your voice, and your place in the market

🧠 Tone of Voice Development — How you sound, how you write, how you sell

🎨 Visual Identity Design — Logo, color palette, typography, image direction, mood

🧭 Brand System Guidelines — How your brand lives across web, social, print, motion

✍️ Messaging Frameworks — Taglines, elevator pitch, value propositions

📁 All assets, organized & ready to scale — Figma, PDFs, templates, exports

 

OUR BRAND IMPACT GUARANTEE

We believe branding should move the needle — not just win design awards.
That’s why we tie our strategy to what really matters: long-term business growth.

Depending on how you implement your new identity, we guarantee:

  • A measurable increase (3%) in customer lifetime value (LTV), or

  • A 15% boost in organic engagement, or

  • A 10% lift in CTR on your paid campaigns, or

  • A 15% higher conversion rate on one key landing page

Within 180 days of implementation — or we rework your creative assets for free.

Most agencies won’t even commit to timelines, let alone outcomes.
We do — because we know that real branding isn’t about guessing, it’s about growth.

 

We only offer this guarantee to businesses that already have an active audience, media budget, or traffic source — and are ready to apply their new brand consistently.

⚠️ Signs your brand needs a rebuild

  • 🪞 You have a logo, but no real identity

    🧩 Your brand feels different on every platform

    💬 You don’t know what to say or how to say it

    🧱 You’re making content without a foundation

    📉 People remember your offer, not your brand

    💤 You look… like everyone else

How does your brand look to someone who’s never seen it before? We’ll take a look at your website or Instagram and send back a mini audit on what your brand communicates — and what’s getting lost.

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FAQ | BRANDING

No problem. A logo isn’t a brand — it’s just one element.
We can evolve what you already have or rebuild from scratch, depending on your goals. In both cases, we build a full identity system that actually supports growth.

Not at all. We guide you through the strategy, voice, and visual direction step by step. You don’t need to come in with answers — that’s our job.

Most branding projects take between 60 to 90 days, depending on scope.
If we’re just defining strategy and tone of voice, it may be faster.
If we’re building a full brand system from zero — name, identity, guidelines, messaging — that’s where the deeper work happens.

You’ll receive a complete brand package, including:

  • Brand strategy summary

  • Visual identity (logo, colors, typography, direction)

  • Voice & messaging guidelines

  • Usage examples

  • All exports (PDF, editable, templates, Figma links, etc.)

Absolutely. We offer full implementation across your website, landing pages, social assets, and campaign creatives — so your brand actually lives where your audience sees it.

Yes — we offer a 180-day Brand Impact Guarantee.
We tie our branding strategy to results like higher engagement, improved ad performance, better conversion rates, or increased customer LTV.
If those results don’t happen after implementation, we rework the creative assets at no extra cost.

Once you send us your website or Instagram, we’ll review your brand’s first impression, clarity, and consistency.
Then, instead of just sending a PDF or video, we schedule a quick 15-minute strategy call to walk you through our findings.

That way, you’ll not only see what’s working and what’s missing — but also how we’d approach your brand transformation in a real project.